What exactly is SEO?

SEO, or Search Engine Optimisation, is the process of refining your website so that search engines like Google can easily understand and rank it higher in search results. Essentially, it involves optimising your content, structure, and technical elements to attract more organic traffic.

In simple terms, SEO helps people find your business online when they search for products or services you offer. It covers everything from researching the right keywords and creating valuable content to ensuring your site loads quickly and is easy to navigate, all of which are crucial for improving your website ranking.