What are the most common SEO mistakes people make?
Common pitfalls include neglecting thorough keyword research, using outdated tactics like keyword stuffing or relying on private blog networks, and producing thin or duplicate content. Other common SEO mistakes include poor on-page optimisation—such as missing or generic meta titles, descriptions, and headers—can confuse search engines. Technical issues, like slow page load speeds, non-responsive mobile designs, broken links, and a confusing site architecture, also play a significant role in resulting in poor website rankings.