How do I know if my SEO is targeting the wrong keywords?
Category:
SEO Lead Generation
Look at the language.
If most of your rankings are for “what is”, “how to”, or broad educational topics, you may be building visibility without capturing buyers.
Decision-stage keywords often include phrases like:
- “Cost”
- “Near me”
- “Quote”
- “Consultation”
- “Book”
- “Estimate”
- “Comparison”
If those terms are missing from your strategy, your SEO may not be aligned with revenue.
