A real click happens when a human recipient actively clicks a link in your email with intent—usually leading to engagement, a visit, or a conversion. A bot click, on the other hand, is triggered automatically by email scanners or spam filters that test every link for security purposes. While helpful for protecting users, these bot […]
Archives: <span>FAQs</span>
Some red flags include seeing a high number of clicks with zero engagement afterward, email sequences firing with no replies or follow-up actions, and unusual patterns—like “activities” being triggered at the exact same time for hundreds of contacts. This often happens when email scanners or bots trigger links before a human ever opens the email. […]
Click tracking refers to the process of monitoring when someone clicks a link in your email or on your landing page. However, not all clicks are real. Many email security tools and bots automatically scan emails for malicious links—causing false clicks that trigger automations, skew reports, and waste your team’s time. That’s why reliable click […]
Great question! To optimise for Google AI Mode, focus on creating authoritative, well-structured content that directly answers user questions. Add structured data, update FAQs, and ensure your site provides clear, relevant information. These elements increase the chances of your content being cited by Google’s AI responses.
Yes. Google AI Mode can affect how local businesses appear in search. Without optimised local content or service pages, small businesses risk losing visibility. To stay competitive, ensure your Google Business Profile is accurate, and your site includes detailed, location-specific information.
Google AI Mode is a new generative AI feature in Search that delivers direct, detailed answers within the search results—reducing the need for users to click on websites. This means businesses may see less organic traffic unless their content is optimised to appear within AI-generated responses.
No. AI agents complement your team’s efforts by managing routine and repetitive tasks, allowing your employees to focus on high-value, strategic activities. It’s about building a dream team backed up by Artificial Intelligence. As good as AI is, many human skills or attributes are irreplaceable regardless of the tech.
Initial costs can vary, but many platforms offer scalable and cost-effective solutions tailored specifically for SMEs. Flexible pricing options and tiered packages ensure affordability as your business grows.
Basic technical literacy is usually sufficient to get started. However, initial training and occasional expert support can enhance adoption and ensure you’re maximising the value from your AI investment.
SEO, or Search Engine Optimisation, is the process of refining your website so that search engines like Google can easily understand and rank it higher in search results. Essentially, it involves optimising your content, structure, and technical elements to attract more organic traffic. In simple terms, SEO helps people find your business online when they […]
