Focus on clear structure, question-based headings, concise answers near the top of the page, and schema markup that matches visible content. Keep content fresh with updated stats and examples, and diversify your channels (email, social, newsletters) so you’re not reliant solely on search traffic.
FAQ Tag: <span>Google AI Mode</span>
Yes. While clicks may decrease, appearing as a cited source in an AI summary can build brand authority and trust. If your content is structured clearly, factually accurate, and regularly updated, it has a higher chance of being quoted by AI. This visibility can strengthen brand recognition and still drive qualified traffic.
AI summaries (also known as AI Overviews) provide users with quick answers directly in search results. This often reduces click-through rates, as people no longer need to visit the original site to get basic information. Studies show traffic drops ranging from 15% to nearly 90% depending on the sector and query type.
Great question! To optimise for Google AI Mode, focus on creating authoritative, well-structured content that directly answers user questions. Add structured data, update FAQs, and ensure your site provides clear, relevant information. These elements increase the chances of your content being cited by Google’s AI responses.
Yes. Google AI Mode can affect how local businesses appear in search. Without optimised local content or service pages, small businesses risk losing visibility. To stay competitive, ensure your Google Business Profile is accurate, and your site includes detailed, location-specific information.
Google AI Mode is a new generative AI feature in Search that delivers direct, detailed answers within the search results—reducing the need for users to click on websites. This means businesses may see less organic traffic unless their content is optimised to appear within AI-generated responses.
