A real click happens when a human recipient actively clicks a link in your email with intent—usually leading to engagement, a visit, or a conversion. A bot click, on the other hand, is triggered automatically by email scanners or spam filters that test every link for security purposes. While helpful for protecting users, these bot […]
FAQ Category: <span>Click Tracking</span>
Some red flags include seeing a high number of clicks with zero engagement afterward, email sequences firing with no replies or follow-up actions, and unusual patterns—like “activities” being triggered at the exact same time for hundreds of contacts. This often happens when email scanners or bots trigger links before a human ever opens the email. […]
Click tracking refers to the process of monitoring when someone clicks a link in your email or on your landing page. However, not all clicks are real. Many email security tools and bots automatically scan emails for malicious links—causing false clicks that trigger automations, skew reports, and waste your team’s time. That’s why reliable click […]
