Focus on clear structure, question-based headings, concise answers near the top of the page, and schema markup that matches visible content. Keep content fresh with updated stats and examples, and diversify your channels (email, social, newsletters) so you’re not reliant solely on search traffic.
FAQ Category: <span>AI Summaries</span>
Yes. While clicks may decrease, appearing as a cited source in an AI summary can build brand authority and trust. If your content is structured clearly, factually accurate, and regularly updated, it has a higher chance of being quoted by AI. This visibility can strengthen brand recognition and still drive qualified traffic.
AI summaries (also known as AI Overviews) provide users with quick answers directly in search results. This often reduces click-through rates, as people no longer need to visit the original site to get basic information. Studies show traffic drops ranging from 15% to nearly 90% depending on the sector and query type.
