MSP LABS - Case Study

BACKGROUND

WSI eMarketing works closely with clients from various sectors providing full-house digital marketing services, including case studies. From self storage and engineering to vehicle service centres, vehicle rental companies, pharmacy training, charities, Telehealth and IT companies, we’ve helped many customers grow their businesses and ensure they remain top of mind. One way of doing this is by consistently creating quality content, being active on social media and, of course, case studies and testimonials. Most recently, a specialised IT company, MSP Lab, approached WSI eMarketing to help create the right type of content to help put their business in front of more people with something tangible.

Who Is MSP Lab?

MSP Lab is recognised as a trusted advisor with clients of all sizes across the UK. From leading UK Independent schools to mid-market law firms and enterprises; they have the expertise and experience to solve challenges and deliver transformational IT.

While MSP Lab was officially formed in February 2021, co-founders Adam and Dean have been working together for about six or seven years through different roles at various organisations. Their background is in technical engineering and worked with hundreds of mid-market businesses and organisations across the UK in positions such as engineers, IT managers and IT directors

Through their extensive experience, they found the gap in the market where IT governance, in particular, was much needed. This prompted them to move into a consultancy capacity which set the tone for them to go it alone and launch MSP Lab.

How Did MSP Lab Start Working With WSI eMarketing?

When Adam and Dean started MSP Lab, they were very keen to be public about the business and wanted to have a good online presence. Since they knew Rob previously, he had called to pass on good wishes for their new venture which got the wheels turning.

Their first ‘marketing hurdle’ of sorts was around content and getting some collateral to pass on to people. It was at this time they realised it would be a good idea to reach out to Rob and his team at WSI eMarketing.
MSP Lab is recognised as a trusted advisor with clients of all sizes across the UK. From leading UK Independent schools to mid-market law firms and enterprises; they have the expertise and experience to solve challenges and deliver transformational IT.

While MSP Lab was officially formed in February 2021, co-founders Adam and Dean have been working together for about six or seven years through different roles at various organisations. Their background is in technical engineering and worked with hundreds of mid-market businesses and organisations across the UK in positions such as engineers, IT managers and IT directors

Through their extensive experience, they found the gap in the market where IT governance, in particular, was much needed. This prompted them to move into a consultancy capacity which set the tone for them to go it alone and launch MSP Lab.

How Did MSP Lab Start Working With WSI eMarketing?
When Adam and Dean started MSP Lab, they were very keen to be public about the business and wanted to have a good online presence. Since they knew Rob previously, he had called to pass on good wishes for their new venture which got the wheels turning.

Their first ‘marketing hurdle’ of sorts was around content and getting some collateral to pass on to people. It was at this time they realised it would be a good idea to reach out to Rob and his team at WSI eMarketing.